Many are just now discovering what the name “Durex” actually stands for—and it’s surprising a lot of people.

Though Durex has long been a global leader in the condom market, few have ever paused to consider the meaning behind its name. The brand’s origins trace back to 1915 with the founding of the London Rubber Company. It acquired the Durex trademark in 1929 and began expanding as a condom brand in the 1950s.
Over the years, Durex pioneered several industry firsts: the first anatomically shaped condoms, the first to use electronic testing, and the first to advertise internationally in the 1970s. By the late 1990s, it had introduced latex-free options and a wide variety of flavored and textured products.

Despite this rich history, many believed the name “Durex” referred to “During sex” or had some cheeky meaning. But the truth is far more practical.
According to the BBC, Durex actually stands for Durability, Reliability, and Excellence—reflecting the brand’s commitment to quality and safety. This revelation stunned many online, with some admitting they’d never thought to question the name’s origin.

One user joked, “Call me a Durex-beast in bed then!” while another learned the truth while studying branding strategies.

Durex continues to pride itself on top-tier testing and raw materials. As stated on its website, their condoms are electronically and dermatologically tested to ensure optimal comfort and performance.

So, next time you see Durex, remember: it’s not just about the act—it’s about quality, trust, and innovation.