Fox News host and Trump family figure Lara Trump is expanding her public profile beyond politics with the launch of a new fashion brand.
The wife of Eric Trump unveiled her latest venture this week: an Americana-themed athletic leisure line inspired by her love of fitness and patriotism.
From Campaign Trail to Clothing Line
Taking to Instagram, Lara, 41, introduced followers to her new label, LT Brand. She described it as “designed and made in the USA” and emphasizing her focus on quality and national pride.
LT Brand was born from my love of fitness and my deep pride in this country,” Lara wrote in her announcement. “From concept to sewing to the final product—every piece is proudly designed and made right here in the USA.”
The line features red, white, and blue color schemes, slogan tees branded with “American Made,” and black athletic sets meant for everyday wear. A behind-the-scenes video accompanied the launch post, showing design sketches, fabric selections, and final product shots.
Lara added: “Each piece is made to move with you and built to keep up with the beautiful chaos of motherhood, work, and everything in between.”
Positive Response from Fans
Within hours of her post, Lara’s fashion debut drew enthusiastic responses. Comments ranged from simple praise to full-on congratulations:
“Amazing!! Congratulations!! I will proudly be rocking these.”
“Your bold sense of style and creative vision are sure to make a mark in the fashion world.”
“Excited to see where this new chapter takes you!”
According to her official site, the LT Brand collection is already available for purchase at shop.laratrump.com.
Balancing Business and Public Life
While Lara’s new focus is fashion, she’s remained active in political commentary. Just two days before the fashion line launch, she appeared on broadcaster Benny Johnson’s show, where she addressed public interest in the Jeffrey Epstein files.
A New Chapter—But Staying Close to Family
Married to Eric Trump since 2014, Lara has often balanced public appearances with raising their two children. Her latest move into the fashion space is being seen by supporters as a natural extension of her personal brand—combining fitness, motherhood, and patriotic values.
Whether on the campaign trail or in the fashion world, Lara Trump’s message remains clear:
“Built to keep up with the beautiful chaos of motherhood, work, and everything in between.”
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